This paper provides a review of the substantial peer- reviewed research that has been conducted regarding the significant benefits of green industry products and services including economic benefits, environmental amenities in the form of eco-systems services, and health and well-being benefits. This research should be strategically incorporated into both industry-wide and firm-specific marketing mes- sages that highlight these quality of life dimensions in order to maintain the industry’s sense of value and relevance for gardening and landscaping consumers of the future.